Partner Story: Centro Vacanze Pra' delle Torri

In a recent cover story for Camping Business we showcased our collaboration with Centro Vacanze Pra' delle Torri. We bring you a short overview and the whole article you can find on the link.

->CampMap and digitisation of campsites: the experience of Centro Vacanze Pra’ delle Torri<-

Talking with Luca Spigariol, CEO of Pra’ delle Torri about technology and how digital apps are changing the way we travel and the way we are planning our camping vacation confirmed once again our company mission. Operating a campsite is complex, unpredictable, and expensive and staff get distracted and overworked communicating with guests and solving problems caused by incomplete and scattered information. Question is - are the guests happy and how can the guest experience be improved, without drastic changes in the daily operations? Let's ask Mr. Spigariol!

What was the main motivation behind the decision to create an interactive map?

It had been a while since we had been satisfied with our traditional map, we wanted to offer more to our guests. Nowadays we are all used to navigating with digital maps, searching for information and finding additional details. Moreover, we are a very large holiday resort and it is not always easy to find your way around, especially for those visiting us for the first time. - When we got to know CampMap, we discovered that our ideas were already reality.

How do you communicate the map to guests in day-to-day operations?

The interactive map is communicated through all our channels starting with the website. Guests can easily access it once they arrive via a simple QR code, which is displayed in all departments in contact with the public, starting at reception.

Are you satisfied with the results of the 2022 season? Are you preparing any 'surprises' (novelties) for your guests in 2023?

The 2022 season marked a clear recovery compared to 2020/21, we can only be satisfied with the results achieved, and we hope to continue on this trend in the coming years. At Pra' delle Torri we always invest for the future, we did it during the crisis years and we will continue to do so. We only reveal that the sanitary facilities No. 3 for customers in the camping area, completely renovated in 2022 and much appreciated by our guests, will soon have company.

How do you see the new technologies and digitisation of the camping sector? Do you think campsites in your region are ready for the new digital challenges and technological solutions?

New technologies and digitisation are undoubtedly the biggest challenges that open-air tourism is facing. Like every challenge they also represent an opportunity, we are working hard on these aspects with our partners. I believe that our region will be a fertile ground for these technologies, it is important that everyone plays their part by pushing everyone else to do the best they can.

We would like to thank Luca for the opportunity to talk about how interactive maps can help campsites improve their guests experience.

Find out more

-> Visit the interactive map of Centro Vacanze Pra’ delle Torri

-> Want to learn more about how we do maps? Read more in our 'Why CampMap' segment